It replaced Google Advertising Professionals in April 2010, with updates ranging from amended standards for entries and modifications to the exam necessities. 30 The program continues to certify consultants to assist the rising variety of Google AdWords consumers with AdWords campaigns. This method accommodates one basic examination and five superior exams.
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OpenRTB 2.3, a set of advertising strategies from the Worldwide Advertising Bureau, units a traditional for how native ads will be purchased and bought via an actual-time public sale. With new assist for native advertising, the OpenRTB 2.3 API and OpenRTB Dynamic Native Ads API present a regular language so developers can help the scaling of native ads.