Dileep, M. R., & Mathew, V. (2017). Marketing of Tourism Industry: Enhancing Services by the use of Marketing Mix Parts. In Strategic Marketing Management and Methods in the Service Industry (pp. 304-329). IGI International. Monitoring and evaluating how effective your method has been is a key aspect, however often ignored. This management facet not solely helps you see how your strategy is performing in observe, it’d in all probability also help inform your future marketing technique.
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It is arduous to say one step is further essential than one different, since all 5 steps are essential. Nonetheless, you’ll do all of the above precisely correct and still fail if your price stage isn’t proper. Pricing your product is a fragile factor. Too excessive and no one will purchase it; too low and people won’t purchase it. Too high and it is too costly; too low and its too low price.
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